Abstract: With the increase of urban rail transits operating in the mode of FAO, the development opportunities for new PIS services have been emerging. Based on a status analysis of traditional PIS’media services, a dynamically customized media services scheme of passenger information system for urban rail transit, which can be aware of train running line section and associated with common FAO scenarios including train skip-stop, departure from station platform, arrival at station, out-of-service, station fire and train fire, is proposed. Meanwhile, related key technologies such as intelligent media scheduling and perception of train running line section are studied. The scheme can improve the flexibility and pertinence of PIS’s media services and enhance passengers’ experience of the media services.