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冬奥会期间京张高速铁路票务策略研究

Research on ticketing strategies for Beijing-Zhangjiakou high-speed railway during Beijing Olympic Winter Games

  • 摘要: 京张高铁作为北京冬奥会期间的主要运输保障线路,灵活、适用的票务策略对提高铁路列车客座率、满足冬奥会期间出行需求具有重要意义。通过分析北京冬奥会期间各类旅客出行需求,根据京张高铁目前和未来运行情况,适时运用车票发到站限制、站间车票共用、席位复用、短途车票合并、指定区间停售等多种票务管理手段,形成一套综合的冬奥会期间票务策略,以最大程度提升铁路运输能力,保障北京冬奥会顺利举办。

     

    Abstract: The Beijing-Zhangjiakou high-speed railway is the main transportation line during the Beijing Olympic Winter Games. So, flexible and applicable ticketing strategies are of great significance to improve the percentage of passenger seats utilization per train and meet the travel demands during the Olympic Winter Games. By analyzing the travel needs of all kinds of the passengers during the Olympic Winter Games, one set of comprehensive ticketing strategies is proposed according to the current situation and future operation of the Beijing-Zhangjiakou high-speed railway during the Olympic Winter Games by duly employing proper ticketing management methods like ticket arrival and departure limit, ticket sharing between station, seat reuse, combination of short-haul tickets, sale stop of tickets between designated stations, thus maximizing railway transport capacity and ensuring the smooth hosting of the Beijing Olympic Winter Games.

     

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