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货运智慧营销平台应用研究

Application of intelligent marketing platform for railway freight transportation

  • 摘要: 以大数据辅助决策、精准营销、数据可视化为目标,采用商业智能(BI)、数据挖掘、企业应用集成等技术手段,将铁路货运关键数据货票、精密统计、十八点统计、运货五等信息系统进行深度整合,构建面向列式存储的多维大数据仓库,通过多种数据挖掘方法对历史数据进行定量分析,发现潜在规律,预测模拟未来发展趋势,为企业及时调整营销策略、实现精准化营销等提供有力支撑。

     

    Abstract: Aiming at big data aided decision-making, precision marketing and data visualization, this article usedbusiness intelligence(BI), data mining, enterprise application integration and other technical means to integrate railway freight key data, freight ticket, precision statistics, 18-point statistics and freight five information systems in depth, and constructed multi-dimensional big data oriented to contingent storage.Through quantitative analysis of historical data by various data mining methods, potential laws were found, future development trends were predicted and simulated, which provided strong support for enterprises to timely adjust marketing strategies and achieve precision marketing.

     

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