Abstract: In order to further improve the user experience of the China railway 12306 Internet ticketing and reservation system (12306 for short) ticket products, this paper refereed to the relevant general model of user experience measurement, and based on the business characteristics of 12306 ticket products, constructed the user experience measurement model of 12306 ticket products from four aspects: measurement dimensions, measurement indicators, measurement methods, and measurement reports, and proposed the user experience measurement work system and practice process. The preliminary trial results prove that the user experience measurement model proposed in the article can provide theoretical support for improving the user experience of 12306 ticket products.