铁路货运营销微信平台的设计与实现

Design and implementation of WeChat platform for railway freight marketing

摘要: 文章介绍微信以及公众平台,分析利用微信拥有大量用户资源优势构建的企业营销平台的架构、功能和实现手段,提出铁路货运微信平台的解决方案。

Abstract: The paper introduced the WeChat and public platform, analyzed the structure, function and implemented method of the enterprise’s marketing platform by using the advantages of WeChat with wide customers resources, proposed the solution of WeChat platform for railway freight marketing.