Abstract: By using qualitative analysis method, this paper analyzed the trend of development of China's high-speed railway passenger service, proposed a new mode of high-speed railway passenger service, namely high-speed railway intelligent service, and corresponding architecture. Facing with the challenges in service mode, technology upgrading and operation in the future, it was suggested to change the service concept and management concept, take the passenger experience as the center, open cooperation and win-win, establish the interface standard of multiple and multi service providers, and establish the integration standard of customizable service.