Design and implementation of WeChat platform for railway freight marketing
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Abstract: The paper introduced the WeChat and public platform, analyzed the structure, function and implemented method of the enterprise’s marketing platform by using the advantages of WeChat with wide customers resources, proposed the solution of WeChat platform for railway freight marketing.
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Key words:
- enterprise /
- WeChat /
- marketing
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[1] 钟志勇.微信公众平台应用开发实战[M].北京:机械工业出 版社,2013.
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