Abstract: For China, the 2022 Beijing Winter Olympic Games and Winter Paralympic Games (hereinafter referred to as the Olympic Winter Games) are not only a world sports event, but also a good opportunity to show the world our traditional culture. Taking the previous Olympic Games as the research object, this paper combed the classification of cultural display in Olympic venues, and introduced the display methods of Olympic culture combined with specific cases, which provided a theoretical basis for the display methods of traditional culture in the Olympic Winter Games, and made the display and innovative communication of Chinese traditional culture have more possibilities.